FanRoute Sell on WhatsApp, not a checkout page
Every product gets an "Order on WhatsApp" button with a pre-filled message. You close the sale in chat, the way Indian customers already buy.
Built for Instagram businesses in IndiaTurn your Instagram into a
Turn your Instagram into a
WhatsApp storefront — in minutes.
FanRoute builds a beautiful mobile storefront for your boutique, kitchen, studio or shop. Customers browse your products and order on WhatsApp. Take payments by UPI. Start from a ready-made template for your business — in your language.
Everything free for your first 3 months — no credit card needed
- WhatsApp ordering
- UPI & QR payments
- Tamil / Hindi / Hinglish
- Set up in 5 minutes
A storefront for the businesses India already buys from
BoutiquesJewellersSareesHome bakersRestaurantsMakeup artistsEvent decoratorsCloud kitchensThrift storesFloristsHome chefsSalonsGiftingHandmadeResellersBoutiquesJewellersSareesHome bakersRestaurantsMakeup artistsEvent decoratorsCloud kitchensThrift storesFloristsHome chefsSalonsGiftingHandmadeResellers
Features
Everything a generic link tool misses.
Designed for how Indian businesses actually sell — WhatsApp ordering, UPI payments, category templates, and storefront labels in your language.
How it works
Three steps to a live storefront.
01
Pick your business type
Tell us what you sell — boutique, bakery, jeweller, restaurant, makeup artist, decorator — and your language.
02
Start from a template
Get a ready-made storefront for your category, pre-filled with the right products, ₹ prices and labels. Tweak a few items, add your UPI and WhatsApp number.
03
Share your link
Put your FanRoute link in your Instagram bio. Customers browse, tap "Order on WhatsApp," and pay by UPI.
Who it's for
A storefront tuned to your kind of business.
Boutique, jeweller, restaurant, home baker, makeup artist, decorator — each starts from a template built for that trade, in your language.
Boutiques & sarees
Drape-by-drape catalogue, festive collections, and "Order on WhatsApp" on every piece.
Jewellers
Show daily designs and gold rates, take enquiries on WhatsApp, settle on UPI.
Restaurants & cloud kitchens
A tappable menu with ₹ prices and a one-tap WhatsApp order — no aggregator cut.
Home bakers
Cakes, hampers and festival boxes with pre-filled order messages and UPI payment.
Makeup artists
Packages, before-and-after, and a "Book on WhatsApp" button for every service.
Event decorators
Themes and packages with enquiry buttons so couples message you straight away.
Pricing
Everything free for your first 3 months.
New shops get every feature free for 3 months — no credit card needed. It reverts to Free automatically when the trial ends. All plans include WhatsApp ordering, UPI payments, and storefront analytics. Prices shown in INR (₹), billed monthly.
Free
₹0forever
- Your public page at /u/your-handle
- Unlimited links
- Up to 3 products & services
- Up to 3 store product cards
- WhatsApp & UPI buttons
- Custom themes & backup links
- 14 days of analytics
Pro
₹249/ month
- Everything in Free
- Unlimited products & services
- Unlimited store product cards
- Promo & referral codes
- 30 days of analytics
Enterprise
₹1,999/ month
- Everything in Pro
- Manage multiple public profiles
- One consolidated subscription
- Team roles & staff access
- 90 days of analytics
- Priority support
Trust
Your shop, your customers, your data.
No marketplace, no middleman
Your customers order from you and pay you directly. We never host a marketplace or sit between you and your buyer — the boundary is enforced in code and in the ToS.
Privacy-minimal analytics
No full IPs are persisted. No visitor identity. Raw events auto-prune after 90 days; rollups are aggregate-only.
Safe links by design
Every link is validated server-side — no javascript:, data:, or private-IP destinations. The storefront endpoints are rate-limited per IP.
MFA + WebAuthn
TOTP + native WebAuthn / FIDO2. AES-GCM-encrypted secrets, PBKDF2 password hashing, tunable work factor.
FAQ
The questions shop owners actually ask.
How do customers actually order?
Your storefront shows your products with ₹ prices and photos. When a customer taps "Order on WhatsApp," their WhatsApp opens with a message pre-filled with the product they want — you finish the sale in chat, just like you already do.
How do I take payments?
Show your UPI ID and QR, plus GPay / PhonePe / Paytm. Customers pay and upload the payment screenshot, and you confirm the order. No gateway, no setup fee — you keep what you sell.
What kind of businesses is FanRoute for?
Instagram businesses in India — boutiques, jewellers, saree shops, home bakers, restaurants and cloud kitchens, makeup artists, event decorators, and resellers. If your customers find you on Instagram and message you on WhatsApp, this is for you.
How fast can I set up my shop?
In minutes. Pick your business type and start from a ready-made template tuned to your category, already filled with the right product types, ₹ prices and labels. Edit a few items, set your UPI and WhatsApp number, and publish.
Can my storefront be in my language?
Yes. Storefront labels are available in Tamil, Hindi, Hinglish and English, with ₹ pricing throughout, so your shop reads the way your customers speak.
What data do you collect from visitors?
Aggregate metadata only — storefront views, product taps, WhatsApp clicks, source, device class, OS, country (when known). No full IPs are stored, no visitor identity. Raw events auto-prune after 90 days.
Ready to put your shop on WhatsApp?
Free to start. Pick your business type, start from a template, and share your link in your Instagram bio today.